Episodes
Monday Aug 07, 2023
What is Your BATNA For Customer Generated Offers
Monday Aug 07, 2023
Monday Aug 07, 2023
BATNA (Best Alternative To a Negotiation Agreement) in retail commerce is essentially ZERO. A customer adds a product to a cart, bounces and you remarket. If they take it great, if not, oh well. It's time to look t Customer Generated Offers to improve your BATNA.
Monday Aug 07, 2023
Customer Portfolio Management to Drive Negotiation at Scale
Monday Aug 07, 2023
Monday Aug 07, 2023
If you see your customer data as a file, this episode is for you. Customer Portfolio Management is a methodology to look at your customers as a portfolio for future investments. Join us and work through the most powerful tool for retailers - Customer Portfolio Management.
Monday Aug 07, 2023
How AI is About to Shift the Retail Landscape
Monday Aug 07, 2023
Monday Aug 07, 2023
Artificial Intelligence is the buzzword BINGO for the year. But the reality is that Large Language Models will increase productivity and give merchants access to tools they never thought they could get. The peril of AI is a new level of competition from AI scrapers that will comparison price your site and others to optimize to the market.
A New Era of Commerce is Here
Having built, or attempted to build, a retail business, I can attest it is one of the more difficult and challenging ventures for any entrepreneur. And we are moving into a digital age of AI enhancement, AI content, AI optimization, and much more.
It's time to get back to selling. The transactional nature of e-commerce needs to modernize for the digital natives who want more experiences - and better deals. Join us for the Retail Sellers Mindset and shift how you sell and build a more profitable customer portfolio.